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The BB Cellar – a new chapter in our family business.

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in SGD excl. GST

in SGD excl. GST

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Over 70 years of wine history.

Sascha Alexander Bäggli, born 1991, is now the fourth generation of wine traders and direct descendant of the well-known CAVE BB wine business based in Zumikon, Zurich, Switzerland.

The early days

Just two weeks before the outbreak of WWII my great-grandfather Emil Bäggli Sr. acquired the Hotel Rothus in the very heart of Zurich's old town.  Already back in the early 1940's he travelled the wine regions of Bordeaux and Burgundy extensively to taste and select the best wines and import them in barrels and have them bottled in his own underground cellars.

Later, in the early Sixties, my grandfather Emil Bäggli Jr. opened a wine store at Zurich's Seefeldstrasse, already selling specialities such as Lafite, Petrus and Mouton Rothschild which was very unusual at that time.

Price list from about 1970

             Boutique BB Wine Menu 1970                             Boutique BB Wine List 1970


With the purchase of the Restaurant Riesbächli in 1972 he returned to gastronomy and realised his lifetime dream to combine the restaurant business with a wine shop.  Already back in the mid 1970's the wine list of the restaurant had a massive selection of over 1'200 bottles, mainly from Bordeaux and Burgundy.

Newspaper Article STERN, 10 May 1979

After the early passing of Emil Bäggli Jr. in 1994, his son Alexander took over the wine business and expanded the trade in fine and rare wines.

2017 A New Chapter

By opening a new business in Singapore, 2017 marks an important new chapter in our family business.

After the mandatory military service, Sascha Alexander has worked in his father’s company for four years and has successfully lead the buying/sales team.  He has also worked in Hong Kong for Les Amis Group and spent a summer at Château Pichon Longueville Lalande in Pauillac.  Besides his work experience, he also has the WSET level 3 certificate.

The BB Cellar Asia Pte. Ltd. is a fully independent company established in 2017.